We all know to turn to LinkedIn or websites like Indeed and Monster when we’re searching for a job, but many of us tend to overlook some other useful platforms that can actually provide us with extremely useful information and networking opportunities.

Perhaps you’ve heard recently about Facebook’s attempt to follow in LinkedIn’s footsteps. But one of the most underrated job boards in our opinion is Twitter.

When a job searcher joins Twitter, they can decide exactly what opportunities they see. On other job boards, it’s easy to get overwhelmed by the amount of job postings that you can receive from just one search, and often the list of openings can seem like a whole lot of nothing. By utilizing your Twitter account as a job search tool, you can follow companies you’re interested in to discover opportunities with them. This way, you know what you’re looking for and exactly where to find it.

Additionally, following and engaging with professionals in your industry can keep you up to date on the latest advancements and news in the field. This knowledge will come in handy so you know where to look for a job. Plus, it’s always great to keep up to date on information that might come in handy during an interview. Searching for hashtags like #jobopening or #jobopportunity can help you find openings, and using the hashtag #jobsearching once in awhile will also let your followers know you’re available for work.

Twitter is a useful professional platform because it provides its users with the opportunity to casually reach out to hiring managers or industry leaders without sending an awkward LinkedIn request or email. Once you’re following these professionals, occasionally responding to their tweets or retweeting them on a semi-consistent basis will let them know you’re interested in what they do. Twitter is a great networking tool, but remember not to get caught up in the anonymity and quick pace. You don’t want to come off as too eager.

Finally, Twitter provides job searchers with the unique opportunity to mix some sense of personality into their professional profile. Establishing your personal brand on Twitter can be done very easily. For example, by editing your bio and utilizing it as an elevator pitch, you can let anyone who views your profile know why you’re so awesome! Updating your photo to one in a business setting establishes your profession nature, while tweeting about interesting news in your industry automatically wins you bonus points. Don’t be afraid to share your personality (e.g. via appropriate memes and gifs) with any hiring managers who may be viewing your profile – you never know who might just fall in love with you!

There’s an important balance between being engaged and looking desperate. Utilizing Twitter as a networking resource and job board could potentially land you the job – but abusing your retweeting powers could throw that all away.

Don’t forget to organize your job search with Rake once you’ve found all those openings on Twitter. Good luck, job searchers!

Also published on Medium.